Dr Roger Mugford

Dr Roger Mugford is a psychologist and farmer who introduced the concept of behavioural therapy to the veterinary profession by founding The Animal Behaviour Centre in 1979. Since then, his referral practice has been seen as the leading authority in the field and has seen more than 50,000 pets. He invented the Halti headcollar plus other training and reward-based behaviour aids distributed by The Company of Animals, of which he is the CEO.